NBA ALL-STAR 2027

Tickets go on sale for Phoenix All-Star fan events

The NBA says fans can buy admission for events scheduled across Phoenix from February 19 to 21, 2027.

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The NBA announced on October 8, 2026, that tickets were on sale for fan events planned during NBA All-Star 2027 in Phoenix from Friday, February 19, through Sunday, February 21, 2027.

According to the league, tickets for NBA Jam Session, the Ruffles NBA All-Star Celebrity Game, Castrol Rising Stars and the NBA HBCU Classic presented by AT&T are available through NBAEvents.com.

NBA Jam Session returns to Phoenix

NBA Jam Session is scheduled for the Phoenix Convention Center across all three days. The NBA describes it as the event’s return after last taking place during NBA All-Star 2014.

The league says the fan experience will cover more than 300,000 square feet and include more than 40 interactive activations, over 100 talent appearances, live panels and podcasts, merchandise, and activities linked to art, fashion, music and technology. Planned opening hours are noon to 9 p.m. on Friday, and 10 a.m. to 7 p.m. on Saturday and Sunday.

Canyons on Third, an outdoor area with basketball activities, food trucks and a viewing space for selected All-Star events, will be free and will not require a ticket, the NBA said.

Games and events on the schedule

Hardwood Central, an immersive basketball destination within NBA Jam Session, is set to host the Ruffles NBA All-Star Celebrity Game on Friday, February 19, at 5 p.m. Mountain Time. The NBA HBCU Classic presented by AT&T is scheduled for Saturday, February 20, at noon Mountain Time. The league says admission to either game includes same-day access to NBA Jam Session.

Castrol Rising Stars, featuring the league’s top first- and second-year players, is scheduled for Friday, February 19, at 7 p.m. Mountain Time at Mortgage Matchup Center.

The NBA also announced a two-night outdoor All-Star Music Festival in downtown Phoenix for February 19 and 20, with musical performances, food, appearances and photo opportunities.

Packages and fan rewards

NBA Experiences presented by DoorDash will offer premium hospitality packages, according to the league. Details and purchases are available through NBAExperiences.com.

The NBA All-Star Rewards Program will let local participants earn rewards by visiting and shopping at participating businesses. The NBA said prizes may include tickets to All-Star events, Phoenix Suns games and NBA Jam Session, as well as NBA Store gift cards. The program is available through the NBA Events App.

Newsroom

The NBA directed fans to NBAEvents.com and the NBA Events App for current schedules, ticket information and event details.

Byline

Alex Ferguston

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