Formula E | Culture

Formula E and Heron Preston preview racing fashion at ComplexCon

The Los Angeles showcase paired a GEN4 car in an exclusive livery with a concept built around recycled cotton.

Rookie and Draft scouting

Racing Racing: cars and motorcycles Rookie and Draft scouting

Formula E and Heron Preston previewed a creative partnership at ComplexCon in Los Angeles last weekend, highlighting a fashion concept that turns recovered materials into new design.

The showcase included an exploration of Preston’s eX-Ray concept and a GEN4 car featuring an exclusive livery designed by Preston. Formula E published its report on October 6, 2026.

A materials-focused concept

According to Formula E, eX-Ray examines a product’s materials and how they are made, as well as the people and processes involved. The concept takes a considered approach to developing and using materials rather than simply choosing existing fabrics.

For the Formula E preview, the partnership used recycled cotton made from pre-consumer factory off-cuts and production scraps. The scraps are sorted, shredded and re-spun into yarn, then developed into a heavyweight, tightly woven fabric.

GEN4 car joins the showcase

Visitors at ComplexCon had an opportunity to see the material concept alongside a GEN4 car wearing an exclusive Heron Preston-designed livery. The display presented the collaboration as an exploration of how recovered materials could inform motorsport fashion.

Newsroom

The preview brought Formula E’s GEN4 design into a fashion-focused setting while introducing the partnership’s approach to recycled materials.

Byline

Steven El Rayo

Rookie and Draft scouting

Editorial transparency · How this story was created

This article was prepared by the automated Ranko newsroom using tournament data recorded on Ranko Universe at the time of generation. Subsequent updates or corrections may not yet appear here.

This report summarises the results and standings available when it was prepared.

AI-generated editorial illustration. Not a photograph or an official game screenshot.